5 trendy professions in the food industry


By Jérémy Birien Posted on Thursday, February 24, 2022 at 2:06 pm | With FMS: Food Business School Increasingly fashionable, the professional world of food is no longer limited to restaurateurs and has developed into other types of professions that we present to you today. Since several years ago and the advent of the Internet, any good recipe is accessible with a few clicks. Budding chefs can practice in their kitchens, thus developing a tasty appeal for the world of gastronomy. Thus, the professional world of gastronomy has evolved enormously and diversified considerably. So much so that it is now possible to orientate yourself in this environment through different training courses, without needing to be a star chef or a master chef. In fact, for example, FMS is a business school dedicated to the Food Business and offers a wide range of courses to enable anyone to advance in the professional world of food. Graduates of the FMS school will be able to work in various departments such as marketing, sales, communication, digital, events, media, finance and many others. Thanks to the school’s double diploma, they will access positions of responsibility such as manager, manager, director or entrepreneur as well as more specific fashion professions in the food sector, of which we present 5 examples: FMS Digital Food Manager 2.0 representative of ‘a company. Operating in the food business environment, the Digital Food Manager is responsible for developing and managing the brand awareness of his company on the internet and social networks. You must be proactive and know how to develop a digital strategy to promote your company’s products. Thus, it oversees its implementation and monitoring, acting as a leader in digital marketing. For this, it is intended to collaborate with many actors, internal or external, in order to define and start the best action plan for your company, in accordance with the goals set and the budget that is assigned to it. Must be aware of the latest trends in the promotion of food products and the evolution of digital media. An excellent communicator, both verbally and in writing, the Digital Food Manager must be proficient in all technical aspects of web marketing. Culinary Designer Culinary Designer, also known as “Food Designer”, is the artist behind the tasty food photos we see on our Instagram feed. The Food Designer is an aesthetic professional whose vocation is to make a visually appealing culinary product, in fact, he is required to contribute to the creation, development and improvement of the product so that it is visually appealing to consumers. ShutterstockFMS Culinary TV Show Manager Following the evolution of the food business, cooking TV shows have also grown enormously and now enjoy huge success, such as Top Chef or Le Meilleur Pastry chef, not to mention the prescription tablets that can be found in the form of short programs. To be a director of a culinary TV show means to be a true director, a visionary, who strives to shape, from start to finish, the structure of his future cooking shows. His goal is to constantly find new ideas to maintain a loyal audience; Its role is therefore dedicated to the production of content focused on the world of food. In this way, he ensures the completion of the emission projects for which he is responsible, as project manager, while ensuring compliance with the established budget and schedule. He works in concert with production houses, artistic directors, directors, etc. and participates in all stages of the project, from preparation to post-production, including filming. A true aficionado, the culinary TV show host needs to be a knowledgeable person on the latest food trends, in order to stand out in a highly competitive and competitive environment. To carry out his missions he must have many qualities, at an organizational and relational level, as well as many skills because he combines many responsibilities at a creative, administrative and management level. Food and wine tourism specialist Away from the television sets, the food and wine tourism specialist is also called a “wine tourism development officer”. Within an agri-food company he is in charge of promotion, positioning himself as a guarantor of the image of the vineyard for which he works. His objective is to develop the notoriety of his vineyard among tourists but also companies and others potentially entities. interested in their products. Its function is to develop a tourism development strategy for the benefit of the vineyard in question. He then ensures the correct execution of his action plan and also ensures administrative follow-up. To excel in this position, you obviously need to be passionate about the vineyard and be an expert in oenology, while also having strong marketing and communication skills. Food blogger / Influencer With the advent of social networks, the number of influencers has exploded, especially in the world of food. Thus, being a “Food Blogger” has become a profession in its own right, dedicated to the production of web content on multiple digital media such as Facebook, Instagram, Snapchat or even TikTok. Their goal is to generate and increase traffic to their website or social media channels, keeping an audience increasingly hungry for new food content. To do this, the Food Blogger must produce quality content, with real added value, in order to stand out and build their community solidly. It must establish an editorial calendar and know how to master technical tools such as the reference for a website, and know how to adjust to the algorithms of social networks. He must also know how to approach sponsors, who can be an important source of remuneration. The influencer needs to define their identity and establish a specific strategy that fits the brand, focusing on their personality, tone, writing style and format of their posts. Therefore, you must be autonomous, creative, rigorous and organized to exist in a constantly changing environment.
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