Fitness Boutique, a successful franchise model


From the wide avenue bordering the Petits Carreaux business park in Bonneuil-sur-Marne (Val-de-Marne), it is impossible to miss the large grey, sober and modern facade of this Fitness Boutique. The cross door, the impression of space is essential. It must be said that for her first store as a franchisee, Brigitte Labanowski saw big things. “Our showroom of 180 square meters is larger than the average of other points of sale in the network,” he smiles. Because Brigitte is a lover. This Francilienne, with a varied professional life (hostess, medical visitor, etc.), has a clear vision: “I was always immersed in commerce with my parents, owners of hairdressers. At the age of 45, after being fired from a sales position in hearing aids, I wondered about an entrepreneurial project during the latter part of my career. Sport, as it has always been at the center of my life, I knew that it was the sector in which I wanted to evolve “. The meaning of effort. A former high-level athlete, 0 in tennis in her youth and having practiced competitive swimming, Brigitte gave a very special meaning to the notion of effort and commitment. “When I start something, I go to the end and I do it to the end.” So when she met with representatives of the brand at the Franchise Expo in Paris in 2018, she said that this concept, which combines the sale of fitness equipment and nutrition products, was made for her. Limited offer. 2 months for €1 without commitment With the support of her husband and her twins, the entrepreneur embarked on the adventure. From the outset, the quality of support provided by Fitness Boutique reassured her. “The teams at the headquarters in Voiron, in Isère, were very present, especially when choosing my premises, negotiating the rent or identifying the work to be carried out for the equipment of my point of sale.” “I never felt alone” A closeness that has since been confirmed. “During the confinement period we were very supported. The brand, for example, did not charge us a fee so as not to aggravate an already difficult situation. And when I set up, like a dozen other franchisees, a click and collect system that it worked really well, at no point did I feel alone”, she smiles. Tasting corner and French products, Brigitte’s strength? Offering real advice to customers about products she is particularly proud of, from their French manufacture to a drastic quality control. Perfectly lined up on the shelves, the protein supplements are the stars of the store. Not far away, a tasting corner allows you to try the new products. Whether it’s the nutrition space or the equipment, most products are branded Fitness Boutique, although the brand allows its franchisees to draw from a list of external suppliers The L’Express app To follow the analysis and deciphering wherever you are Desc fix the application In just two years, Brigitte has established herself in a rather masculine universe. The only woman at the head of a Fitness Boutique, she doesn’t want to stay like that. In January 2022, the brand allowed him to be elected to the advisory board, a body in which three franchisees representing the entire franchise network propose ideas and innovations. Meanwhile, Brigitte is already working on the project of opening a second store. With a winning mind, as always. OpinionsColumn by Robin RivatonChronicle by Robin RivatonBy Pr Alain FischerColumn by Pierre AssoulineChronicle by Pierre AssoulineGilles Pialoux*
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