Restaurants: Fast food is winning the health crisis


According to a Xerfi study, the sector is recovering and should return to pre-crisis levels next year. But this recovery is more or less rapid depending on the type of establishment, this is one of the sectors most affected by the covid epidemic. Commercial catering (classic restaurants, fast food and self-service) is finally recovering this year after two years of crisis marked by a series of administrative closures and reopenings, gauges and various restrictions. According to a study by Xerfi, the turnover figure in the Thus, the sector will increase by 30% in 2022 compared to the 44,700 million euros collected in 2021. What to consider the activity observed before the crisis: in 2019, turnover had risen to 60,000 million, therefore Xerfi no it foresees a return to normal before 2023, the first year of full activity for commercial catering. The turnover of the sector will then increase by more than 5% on average next year and 2024. Return to normal next year But this recovery is more or less rapid depending on the type of establishment. And it seems that fast food is doing well. “Structurally more dynamic than traditional catering, fast food has better weathered the health crisis as it is divided into takeout and home delivery,” it reads. variety of choice and moderate level. of the average ticket,” emphasizes Delphine David, distribution and e-commerce expert at Xerfi. In contrast, turnover growth for traditional restaurants will average around 4% per year in 2023 and 2024. 50% for restaurants traditional, 43% for fast food Enough to reduce the gap between these two types of establishments: traditional restaurants still occupy 50% of the market compared to 43% now for fast food. The remaining 7% is generated by self-service (company canteens, cafes, etc.) This dynamism, however, does not benefit all fast food players. “While the leader McDonald’s only represents 12%, the weight of followers is falling rapidly, with the third carrier weighing less than 2%. As a whole, the competitive game pits single-brand American fast food groups against French multi-brand groups. and multi-segments,” analyzes the research firm. At the same time, the rise of fast food is mechanically feeding the sector of delivery platforms. “The latter should also account for about 20% of commercial restaurant activity in 2024 (compared to 15% in 2020),” estimates Xerfi. And these platforms (Uber Eats, Deliveroo, Just Eat, etc.) are boosted by the emergence of “dark kitchens” (virtual restaurants). In France there were already more than 1,500 last year. The big retailers want their share The sector is therefore evolving in an increasingly competitive environment. Especially because the players in the large food distribution also want the their napkin ring.” They’re trying to regain some of the belly lost over the years for the restoration. Its development strategy in the out-of-home consumption market is based on both store parks and e-commerce, including the creation of fast food concepts,” the study underlines. Especially since these brands are making partnerships with online platforms… It remains to be seen how the French will adapt their consumption of restaurants, traditional or fast, in the face of widespread inflation that weighs heavily on purchasing power. At the same time, many establishments, especially fast food chains, have had to increase their prices due to the rise in the prices of energy and raw materials. Two phenomena that could break the recovery of the sector this year. Olivier Chicheportiche Journalist BFM Business
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