By Audrey L., Julie M. · Posted August 4, 2022 at 4:16 pm Paris is the land of possibilities in terms of creativity and innovation! Collaborations, this “new” marketing format is exploding in the capital: fashion, beauty, luxury, sports, food, there’s something for everyone. Objects of desire appear, often collector’s items, which the general public snaps up without delay! Fashion, beauty, luxury, sport, food… Attractive areas to establish collaborations between brands! Everyone brings their stone to the building, their signature, to create a unique, ultra-desirable and inspiring product or concept. Limited edition, these coveted items are often snapped up as soon as they hit stores or online. Like Adidas x Gucci or more recently Jacquemus x Nike. Unusual associations that shake up the codes of luxury and retail, by attracting a wider audience willing to invest a significant budget in pieces that often become collector’s items. Rarity and novelty are the first success factors of these collaborations. Bridges between various centers of interest that give life to hybrid ideas, connecting sport and haute couture, food and fashion, beauty and i-tech… Unions of varied universes that speak to us as much as possible! More broadly, brands such as Monoprix offer a decor and/or fashion collection with a renowned designer each season. Collaborations that also work well with international celebrities and even social media personalities. Dior x Gran Turismo 7: The luxury and video game collaboration to be revealed at the end of summerDior is creating a virtual wardrobe for the motor racing video game Gran Turismo 7! The news dropped this Saturday, July 30, 2022 Kim Jones, the artistic director of menswear for the French luxury house, imagines several new elements of the Dior brand, including a gorgeous car, for the new video work game [Lire la suite]
Barbie Jane: the new activist doll inspired by the eminent primatologist Dr. Jane GoodalBarbie Jane, the new doll from the Mattel group’s toy brand, pays tribute to the great scientist, Dr. Jane Goodal. Primatologist and green activist, the doctor is a successful model for children and is in line with the new Barbies, vectors of inspiration and vocations for the new generation of girls. [Lire la suite]
adidas x Gucci: The Most Anticipated Fashion Collaboration of 2022 Coming Soon! The adidas x Gucci collaboration will be released this Tuesday, June 7, 2022. Contemporary and nostalgic of the 80s, at the crossroads of the retro-chic and sporty worlds, the pieces of the collection will undoubtedly be “must-haves”! So get ready, the Gucci-adidas logo is coming soon! [Lire la suite]
Former editor-in-chief of Vogue Paris Emmanuelle Alt imagines a capsule collection for ZaraEmmanuelle Alt, former editor-in-chief of Vogue Paris, imagines a capsule collection for Zara. All with refinement and simplicity like the fashion journalist, the first part of the collection was presented this Thursday, July 14, 2022 on the brand’s website. Popular pieces for fashion icon OOTNs (evening wear/nightwear)! [Lire la suite]
Yeezy Gap Engineered by Balenciaga – A Fashion Collaboration and Free Online Video Game Yeezy Gap Engineered by Balenciaga is the fashion collaboration of the moment! While the second part of the collection went on sale this Thursday, June 21, 2022 at the Gap flagship store in Times Square, at the same time a video game for smartphones, imagined by the artistic director, was released online by Balenciaga, Demna Gvasalia. All on your “tels”! [Lire la suite]
Keep this guide handy, it’s updated as we discover more.
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