Taylor Swift’s ‘Midnights’ breaks records in the US

Taylor Swift’s Midnights is making a record start in the US since its first day of release. According to initial reports on Luminate, the album, released on October 21st, had sold over 800,000 copies in the United States by its first day of release, across all available formats (multiple digital album downloads, CD, vinyl and cassette variants). Already the best-selling album of any album since 2017, the best-selling album to date in 2022, and setting a modern-day record for single-week vinyl album sales. Luminate’s data powers Billboard’s weekly charts. Best-selling album in one day in 2022: Midnights’ initial sales have already become the best-selling album to date in 2022. Previously, the best-selling album to date in 2022 was Harry’s House by Harry Styles, with 620,000 copies sold by the weekend of October 13th. Final sales numbers for the set will be announced on Sunday, October 30th, with a massive debut on the multi-metric Billboard 200 album chart (November 4th). When Midnights debuted at number one on the Billboard 200, it would be Swift’s 11th chart-topping record. The Billboard 200 chart ranks the most popular albums of the week in the United States based on multi-metric consumption measured in equivalent album units, compiled by Luminate. Units include album sales, track equivalent albums (TEA), and streaming equivalent albums (SEA). Each unit equals 1 album sale or 10 individual tracks sold on an album, or 3,750 ad-supported or 1,250 paid/subscribe on-demand official audio and video streams generated from the songs on the album. Follow @billboard and @billboardcharts on Twitter and Instagram for all charting news. News about the album’s early streaming and track-related activity provided by Luminate will be reported in the next few days. 2017’s biggest selling week of all albums since Swift’s fame: Midnights became the best selling album of all albums in the U.S. after Swift’s fame sold 1216,000 copies in its first week of debut (ending November 11) in just one day of sales. Record big sales weeks. January 16, 2017). Reputation was also the last album to sell more than a million copies in a week in the United States, and has become an elusive feat in recent years as consumers shift to the way they consume music through streaming services. (U.S. album sales declined each year from 2012 to 2020.) Since Luminate started tracking music sales in 1991, there have been 21 instances of albums selling at least 1 million copies in a week (21 different albums). ) only. One of them, Adele’s 25, sold over 1 million copies in three weeks. Modern-Era Vinyl Sales Record: Going further, Midnights easily broke the modern-day record for single-week vinyl album sales in the United States, which has sold over 400,000 copies to date. This is the biggest week for vinyl albums since Luminate started tracking music sales in 1991. That beats the previous high when Harry’s House debuted earlier this year with 182,000 vinyl copies (the week ending May 26, 2021). Midnights’ overall initial sales figures include all pre-orders for the album that were processed to customers through October 21, and in-store sales that occurred on the day of release. Midnights arrived after months of pre-launch promotions and pre-orders, and initial sales figures are backed by the many different versions and album variations available. Midnights features a standard digital album (both clean and explicit), an iTunes exclusive version with bonus tracks (clean and explicit), 4 standard CD editions (each different cover, clean and explicit), and 4 vinyl LPs (each with a different cover). with colored vinyl) and cassette tapes. Target is also selling an exclusive “Lavender” edition of the album on CD and color vinyl LP, along with a CD that boasts three bonus tracks. Also, in the weeks leading up to release, Swift’s web store pre-ordered signed copies of four standard CD albums and four standard vinyl LPs. Midnights is also available as a deluxe boxed set that includes an album CD edition for Capital One cardholders and a Swift branded T-shirt. Three hours after Midnights’ arrival, Swift issued a deluxe edition with seven bonus songs (20 tracks in total) to streaming services and digital retailers (which later included a digital liner note booklet).
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