Apple Music and Mercedes-Benz bring immersive spatial audio to drivers around the world.

October 16, 2022 Press Release Apple Music and Mercedes-Benz Bring Immersive Premium Spatial Audio to Drivers Worldwide PARIS Apple and Mercedes-Benz today introduce Mercedes-Benz’s highly acclaimed Spatial Audio from Apple Music with Dolby Atmos support -Benz announced that it can be used as a basic experience. For the first time, Mercedes-Benz vehicles live up to our shared promise to provide the best music experience to customers around the world. Apple Music with Spatial Audio is fully integrated through the MBUX infotainment system on Mercedes-Maybach models, EQS and EQS SUVs, EQE and S-Class, giving these vehicles more studio-quality sound than any concert hall. , and unparalleled multi-dimensional sound and clarity, providing drivers with a fully immersive listening experience. “Sound quality is very important to Apple Music,” said Oliver Schusser, Apple Vice President. That’s why we’re excited to partner with Mercedes-Benz to make Apple Music’s Spatial Audio natively available in cars for the first time.” Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music, an experience that cannot be described in words. You have to listen for yourself to appreciate it. With Mercedes-Benz, we now have more opportunities to offer fully immersive music to our global subscribers.” Markus Schäfer, Chief Technology Officer and Board Member of Mercedes-Benz Group AG, said: “We are joining forces to provide our customers with an industry-unique benchmark music experience. “We are proud that our vehicle will be the first non-Apple device to feature immersive spatial audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by seamlessly integrating hardware and software.” Mercedes-Benz drivers already subscribed to Apple Music get instant access to an ever-growing number of songs and albums available on Spatial Audio from some of the world’s best artists, spanning all genres, including hip hop, country, Latin, pop and music. and classic. Apple Music also offers curated Spatial Audio playlists, such as Driving in Spatial Audio and Hip-Hop in Spatial Audio, so listeners can find and discover songs from their favorite artists. Subscribers also have access to a complete catalog of 100 million songs curated by the world’s leading music experts, including Apple Music 1, Apple Music Hits, and every artist and host aired by Apple, thousands of curated curated playlists, and daily selections. You can. Music Country Global live stream radio station. Launched to consumers last month, Virgil Abloh’s limited-edition Mercedes-Maybach was one of the first models in the Mercedes-Benz lineup and the world’s first to offer this superb, multi-dimensional soundscape powered by Burmester high-end sound. End 4D sound system. The system has 31 speakers, including 6 3D speakers that sound from above, 4 near-ear speakers in the front seats and an 18.5 liter subwoofer. 8 acoustic transducers (2 per seat); two amplifiers; and 1,750 watts of power. This technology will soon apply to other models as well. About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms (iOS, iPadOS, macOS, watchOS, and tvOS) deliver seamless experiences across all Apple devices and empower people with groundbreaking services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s 100,000+ employees are dedicated to making the best products on the planet and making the world a better place than we ever discovered. About Apple Music Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, award-winning Apple Music celebrates musicians, songwriters, producers and fans with a catalog of over 100 million songs, expertly curated playlists, interviews with top artists, conversations, and global premieres on Apple Music Radio. With original content from some of the music’s most respected and loved people, autoplay, time-synchronized lyrics, lossless audio, and immersive sound powered by Spatial Audio and Dolby Atmos, Apple Music delivers the world’s best listening experience to help listeners We help you discover and enjoy new music. Empowering the global community of artists and their favorites. Apple Music is available on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay and the most popular smart speakers, smart TVs and Android online at in more than 167 countries and territories. can. and Windows devices. Apple Music is ad-free and does not share consumer data with third parties. For more information, visit About Mercedes-Benz Mercedes Benz AG is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans with approximately 172,000 employees worldwide. Ola Källenius is Chairman of the Board of Directors of Mercedes-Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. Additionally, the company aspires to become a leader in electric mobility and vehicle software. The product portfolio consists of Mercedes Benz brand and smart brand products along with Mercedes AMG, Mercedes Maybach, Mercedes EQ and G Class brands. The Mercedes me brand provides access to digital services from Mercedes Benz. Mercedes Benz AG is one of the world’s largest luxury passenger car manufacturers. In 2021, it sold about 1.9 million passenger cars and nearly 386,200 vans. In both business units, Mercedes Benz AG is preparing to meet the requirements of electric mobility while continuing to expand its global production network with around 35 production facilities on four continents. At the same time, the company is building and expanding its global battery production network on three continents. As sustainability is a fundamental principle of the Mercedes Benz strategy and of the company itself, it means continuous value creation for all stakeholders for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company is therefore responsible for the economic, ecological and social impact of its business activities and looks at the entire value chain. Press Contact Jessica Bass Apple Apple Media Helpline (408) 974-2042
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