Rolls Royce, Ferrari, Porsche… full of luxury car brands

The luxury car brand has already peaked in 2021 and continues to grow sales in the third quarter, when new records are expected. After already strong results in 2021 and the first half, this trend clearly continued in the third quarter. Rolls-Royce heading for new sales records, for example the ultimate luxury with a catalog of models starting from over 300,000 Euros, delivered 1,510 vehicles between July and September. This is an increase of 181 from the third quarter of 2021, enough to further improve the balance sheet since the beginning of the year. The Goodwood brand has delivered 4,701 units, breaking the record of 5,586 cars produced last year, and sales of its owners BMW Group have declined. Rolls-Royce sales accounted for 0.26% of the total production since the beginning of the year, 1.75 million units (1.53 million BMW units and 209,000 other UK mini minis). However, a non-negligible contribution to the results: the German group posted sales of 103 billion euros, an increase of 24,5% in the first three quarters, even if BMW did not provide details on its financial results by brand. Profit of €16.4 billion, up by 60% At Volkswagen, luxury has a smile. The Volkswagen Group also recently announced its results. Among the most famous brands is Porsche, which has been particularly successful in its IPOs and has confirmed its financial health. Sales have barely progressed to 221,512 units, up 2% since the beginning of the year, but the price increase is reflected in sales. Gross operating margin was 5.05 billion euros compared to 3.59 billion euros last year, 44.6 billion euros, the same performance as Audi. . Lamborghini and Bentley (integrated into Audi’s Ducati motorcycle brand results) also saw sales growth of 7.6% (7,430 units) and 3.5% (11,316 units), respectively, and operating margins of 29.6% and 23.1%, respectively.” Lamborghini, Bentley and Ducati has made a significant contribution to our robust financial performance, which once again demonstrates that our brand group is more than just the sum of its parts,” said Jürge. “Mercedes-Benz remains cautious,” Rittersberger, finance and legal director of Audi AG, said in a statement, noting “the degree of exceptional uncertainty” surrounding the macroeconomic and geopolitical situation. “Other impacts of the situation.” The situation in Russia and Ukraine is unknown and not yet taken into account in our key figures, but could have significant negative consequences for our commercial activities,” the group warns in a press release. The outlook for China’s recovery, however, offsets the risk of a recession in Europe in the context of “continuation of very high inflationary pressures on consumers and businesses.” Luxury model sales are booming, electric vehicle sales are welcomed to double In the first nine months of the year, the Maranello group generated a net profit of €718 million and sales of €3.72 billion (+20%), up 16%. Up to 6.7 billion euros is expected this year and by 2026. The Italian brand is particularly betting on the Purosangue, the first SUV recently unveiled. Enough to relive the success of Lamborghini’s Urus or Rolls-Royce’s Cullinan, but with an exception: Aston Martin is still at risk. The only downside to this luxury brand’s panorama is Aston Martin. Despite increased sales, the British brand more than doubled its losses to £228m (€260m) in the third quarter. “After the bankruptcy of Canadian billionaire Lawrence Stroll in early 2020, the company is working to evolve into more luxury and begin the transition to electrification,” AFP summarized. “Aston Martin has a fantastic car and a strong brand, but the financial situation will be a real challenge,” said Third Bridge analyst Orwa Mohamad, citing debts of over £800 million, particularly for British brands.
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