Taylor Swift: Ticketmaster fiasco ‘extremely for me’ | CNN Business

New York CNN Business — Taylor Swift spoke Friday about the ticketing debacle this week as many fans were unable to purchase tickets for her upcoming tour on Ticketmaster. “It goes without saying that I am extremely protective of my fans,” Swift wrote on Instagram on Friday. “It’s really hard to trust an outside agency with these relationships and allegiances, and it’s painful to watch mistakes happen with no recourse.” Swift pointed out that “there are many reasons why people have a hard time getting tickets,” she blamed Ticketmaster. “We asked them several times if they could handle this kind of demand and we were so sure they could, so we’re not going to make excuses for anyone,” she wrote the singer. “It’s amazing that 2.4 million people got tickets, but it really upsets me that so many people feel they’ve been attacked by bears multiple times to get tickets.” “We’ll try to figure out how this situation can be improved going forward,” Swift added. Sales for the singer’s new Eras Tour started on Tuesday, but the sheer demand crippled her ticketing site, angering fans who couldn’t get tickets. Customers have complained about Ticketmaster not loading, saying that the platform does not allow access to tickets even if they have a pre-sale code for verified fans. On Thursday, Ticketmaster announced that sales to the general public, which were scheduled to begin on Friday, had been canceled due to “extremely high demand for its ticketing system and insufficient remaining ticket stock to meet that demand.” “All I can say to those who couldn’t get a ticket is give us more opportunities to come together and sing this song,” Swift added. Trouble with Ticketmaster began Tuesday when the site went on sale to “verified fans,” a mechanism to weed out bots that give out pre-sale codes to individuals. In 2017, a “verified fan” platform was created to help Ticketmaster deal with the huge demand situation, but the system was overwhelmed with over 3.5 million people pre-registering as Swift “verified fans.” According to Ticketmaster, this is the largest registration in the company’s history. “Historically, working with ‘verified fan’ invite codes has worked because we have been able to manage the volume that comes to the site to buy tickets.” This has brought unprecedented traffic to our site.” Ticketmaster noted that it “usually takes about an hour to sell through a stadium show,” but the site has delayed some sales and others to “stabilize the system.” That put it all to a halt: The site appears to have averted a major problem on Wednesday when pre-sales for Capital One credit cardholders began, but the company’s inability to handle the demand for Swift’s tour and tickets to meet the additional demand appear to have been averted. “The lack of public sales planned for Friday was canceled. Fans lashed out at Ticketmaster, and others, including members of Congress, heavily criticized the company’s control over the live music industry. Senator Amy Klobuchar said in an open letter to CEO Wednesday.” Ticketmaster’s strength in the primary ticket market usually protects Ticketmaster from competitive pressures that force companies to innovate and improve their services,” he wrote. “This is what we’ve seen this week, when consumers pay the price. Senator Richard Blumenthal echoed Klobuchar’s concerns, tweeting that the tour was “a perfect example of how the Live Nation/Ticketmaster merger harms consumers by creating a near-monopoly.” “I have long urged the Department of Justice to investigate the state of competition in the ticketing industry,” he said. “Consumers deserve better than these anti-heroic actions.” The backlash also reflects Swift’s immense popularity. The pop star had numerous hits during her career and a loyal following of fans better known as “Swifties.” She’s built, and recently became the first artist to crack all the top 10 at the same time. It entered the Billboard Hot 100 after the release of her latest album ‘Midnights’, which was released last month. Her Eras Tour, which begins on March 17 in Glendale, Arizona and ends in Los Angeles on August 9, is hitting 52 venues across the United States. Ticketmaster revealed on Thursday that tickets for Swift’s upcoming tour had sold more than 2 million copies on Tuesday. The company also said ticket demand for the Erath Tour is double that of the top five tours and the Super Bowl combined in 2022. “Based on the amount of traffic on our site, Taylor should do more than 900 arena shows (nearly 20 times the number of shows she does),” Ticketmaster wrote on Thursday. “It will be a stadium show every night for the next 2.5 years.” Tickets for Swift’s upcoming tour also hit astronomical prices on her ticket resale site, with some tickets listed for tens of thousands of dollars. Since her 2006 debut album, Swift has established herself as a cultural icon with enormous influence in tackling the problems of her industry. She has taken over music streaming services like Spotify (SPOT) and Apple Music in regards to her artist payments and is currently re-recording her songs to get her master ownership back. Like Swift in many respects, so is the music industry. Serona Elton, music industry professor at the University of Miami’s Frost School of Music, further explained Swift’s popularity by citing her success in both record sales and touring. Most music is now consumed through streaming, she said, which is more popular among the slightly female-leaning younger generation. “The demographic group that drives the highest percentage of her music consumption is closely related to what she sees herself in and what she sings about,” she said.

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