Apple’s new entry-level iPad was more expensive.

Comments on This StoryCommentsApple didn’t raise the price of its latest iPhone this year, surprising many industry observers. But with recent inflation, almost everything feels at least a little more expensive. Are you surprised that the next tablet is a little more expensive? On Tuesday, the California-based Cupertino company unveiled several updated products, most notably a new version of its entry-level tablet. One is simply called “iPad” and doesn’t include any modifiers. The biggest changes are: The starting cost for the new model is $449. This will eventually cost you $120 more than the basic iPad you’ll be replacing. It cost money when it was first sold.) It’s not new to Apple to keep selling older models cheaper while charging extra for new ones. After launch, the MacBook Air, released at the end of 2020, continues to sell for $999. A sleek alternative to a replacement for $1,199 earlier this year. Although it felt a lot like the old days, Apple’s latest launch came at a time when devices that were available for months or years were becoming more expensive. In early August, Facebook owner Meta started charging an additional $100 for the Quest 2 virtual reality headset. It has cost $299 to get started since it launched in fall 2020. Later that month, Sony announced the hard-to-find PlayStation 5. You will receive a price increase in certain countries other than the United States. And most recently, London-based consumer gadget startup Nothing said that because of “increasing cost,” the $99 Ear(1) wireless earbuds will soon sell for $149. Apple declined to comment on how it was priced. its products. “This is most likely due to the overall increase in material and labor costs,” said Anshel Sag, principal analyst at Moor Insights & Strategy. To be fair, Apple’s new iPad is markedly different from the low-cost model released last year. In addition to the gorgeous new design, it supports a larger 10.9-inch screen and 5G wireless network (at an additional cost). There is also no Lightning port here. This new iPad uses USB-C to charge and connect accessories. And first of all, this iPad has a front-facing camera on one of its long edges, making some video calls (such as video calls that stand horizontally with a keyboard case) look less awkward. Apple’s iPhone 14: Reliable, boring and ok. Even so, Apple’s latest sub-$500 tablets still rely on older parts first seen in other devices. For example, the A14 Bionic processor debuted in the iPhone 12 around 2020. And to use this iPad for sketching or taking notes, you’ll need to use Apple’s original Pencil (a long, thin Bluetooth stylus). It hasn’t changed since its launch in 2015. (Kicker: If you already own one of those pencils, you’ll need to buy a $9 adapter to connect it to this iPad.) The iPad makes people overlook the price difference this holiday season. However, changes in the tablet market may prevent that from happening. Demand for tablets skyrocketed during the first year of the pandemic, but it’s not surprising. People crouched at home and tried to stay connected with themselves (and their families). But since then, people’s enthusiasm for tablets has cooled — a recent report from research firm IDC predicts that the market for these kinds of devices will shrink slightly over the next year. And with necessities like housing, fuel and groceries still high, people may be more sensitive than ever about how much they spend on useful things like tablets. This could also affect how people view Apple’s new iPad. There are also advantages revealed on Tuesday. This new high-end model uses the same M2 processor found in some of the company’s recent laptops and includes a new “hover” feature for Apple Pencil users. Apple’s Pro iPad models start at $799. It’s definitely not a sneeze level, but the starting price is the same as last year. Hold your breath and wait before pulling the trigger for expensive tech purchases. Especially before vacation — you never know when a good deal will hit your head.
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