Adidas ends contract with Kanye West after anti-Semitic controversy

Adidas severed ties with musician and fashion designer Ye, formerly known as Kanye West, marked the end of the multi-billion dollar partnership that made the company, but was hurt by the artist’s repeated brazen anti-Semitic and offensive remarks. received The German sportswear giant announced that it would “stop production of Yeezy-branded products and stop all payments to Ye and his company,” immediately taking effect. Adidas said in a statement that it “does not tolerate anti-Semitism and all other forms of hate speech.” A few weeks after adidas announced it was conducting a review of Ye and his collaboration with his brand Yeezy, shortly after the artist sparked outrage over wearing a “WHITE LIVES MATTER” t-shirt to a Paris Fashion Week show. In the following days, he sparked a suspension for making anti-Semitic comments on Instagram and Twitter, and continued his criticism on podcasts, doubling the anti-Semitic metaphor. In the same interview, he falsely claimed that George Floyd, a black man killed by Minneapolis police, died from fentanyl injections. A video leaked earlier this month showed Motherboard using anti-Semitic language in an interview with Fox News host Tucker Carlson, released by Motherboard. In that book, he suggested that his children should learn about Hanukkah, not Kwanzaa. “Because at least it will come with financial engineering.” Yee’s comments are consistent with widespread anti-Semitism across the country, experts say. According to a study by the Anti-Defamation League, there were 7,343 anti-Semitic incidents confirmed in 2021, up 5% from the previous year and 55% from 2019. to advance their agenda. On Saturday, an anti-Jewish group offered a Nazi salute to oncoming vehicles with a banner over the Los Angeles Freeway Overpass that read, “If you know Kanye was right about the Jews, honk the horn.” Photos of the incident spread rapidly. Elsewhere in California, law enforcement officers have been busy searching for people who have distributed anti-Semitic flyers alleging Covid-19 is a Jewish conspiracy. Widely viewed as a site where American Jews should appreciate the State of Israel more “before it’s too late”, a comment widely viewed as a threat to American Jews and a repetition of a generation-old anti-Semitic parable about Jewish double loyalty. The backlash against Ye has been growing for weeks. Several companies, including French fashion house Balenciaga, talent agency CAA, and Hollywood financier and producer MRC, have all ended their relationship with the actor. Numerous celebrities and other public figures have also criticized the actor’s remarks and urged Adidas to continue doing business with him. America Ferrera, an actress and director, posted on Instagram, “@ADIDAS DROP KANYE WEST”. Do not extend his influence.” On Monday, Courtesy’s ex-wife Kim Kardashian tweeted: “Her hate speech is never right or excusable. I stand with the Jewish community and call for an immediate end to the horrific violence and hateful rhetoric against them.” Yeezy had a significant impact on Adidas. Yeezy makes about $2 billion a year, and Morningstar analyst David Swartz said, “An example of the release of 24 Grammy Awards and numerous critically acclaimed platinum records is the collaboration with Adidas since 2013.” The partnership eventually turned Ye into a billionaire and a new customer base for Adidas, but Ye began to complain to Adidas this summer, falsely accusing the company of stealing his designs, accusing CEO Kasper in a tweet. He called out Rorsted’s name. He chased after the company again in early October and posted online a 30-minute video of a meeting with an adidas executive. Ye also showed the executive a lewd film. Appeared on the podcast Drink Champs. “Adidas is delaying the end of the partnership by lashing out at Jews for 10 minutes. Anti-Semitic things and Adidas can’t bring me down. Now what? Courtesy remarks presented a particularly sensitive challenge for Adidas given the company’s history: its founder Adolf Dassler was a member of the Nazi party and clothed Hitler youth Jewish groups pressured Adidas to end partnership with Yeezy In 2021, such statements are more than a curse, they are dangerous,” wrote Jonathan A. Greenblatt, CEO and National Director of the Anti-Defamation League.
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